With the combination of a popular song, attractive models, and their "we're not perfect!" Dance Central video game moves, Lanvin was truly hoping to score viral gold in its new online campaign "movie" (their words, not mine). While it's been considered popular and funny, it only proved that the ingredients of viral videos don't always equal a wildly popular hit.
Either way, models stumbling off-beat still manages to be amusing.
Thursday, September 15
Monday, September 12
Ad gives new meaning to "viral"
Though not strictly digital, this "out-of-home" campaign for the new film, Contagion, found a somewhat disgusting life online as well. Created by CURB Media, a firm that creates advertisements from sustainable, natural products, the living billboard in a Toronto storefront window featured bateria from two custom-made petri dishes. The bateria grew over the course of just a few days to reveal the name of the film.
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