Ad gives new meaning to "viral"

Though not strictly digital, this "out-of-home" campaign for the new film, Contagion, found a somewhat disgusting life online as well. Created by CURB Media, a firm that creates advertisements from sustainable, natural products, the living billboard in a Toronto storefront window featured bateria from two custom-made petri dishes. The bateria grew over the course of just a few days to reveal the name of the film.