Logos jump to the next interactive level

Beck's Beer takes their key logo to the next level in their newest mobile application. The Beck's Sobriety Test offers a handy tool to somewhat inaccurately tell you whether you are fit to drive.

According to Beck's, the most difficult thing to do while intoxicated is fit a key in your car, and such, they've created an app that tests your ability to do just that. Not only must you fit the virtual key into its keyhole, you must keep it there as it moves around the screen for 25 seconds.

What happens if you fail? A cab is called to pick you up. Thanks to GPS technology, it can locate available cabs nearby and once the test is failed, offers an easy prompt to call the nearest service to pick you up.