Via Facebook, people could play a shooting game with laundry, which triggered a robot in the station to shoot the person's chosen ammo (ketchup, mustard, wine, etc.) at a passing shirt or other white garment on a conveyor belt. Not only is the interaction between Facebook and the robot, and the robot as a spectacle in the station, whenever a Facebook user gets a bullseye on a garment, it is then washed with Ariel detergent and mailed straight to the Facebook user's home address! Great integration of online and non-trad.
Saturday, October 1
Experimental "fashion shoot" with laundry detergent
In September, Proctor & Gamble's European laundry detergent brand, Ariel, set up shop in a Stockholm train station.
Via Facebook, people could play a shooting game with laundry, which triggered a robot in the station to shoot the person's chosen ammo (ketchup, mustard, wine, etc.) at a passing shirt or other white garment on a conveyor belt. Not only is the interaction between Facebook and the robot, and the robot as a spectacle in the station, whenever a Facebook user gets a bullseye on a garment, it is then washed with Ariel detergent and mailed straight to the Facebook user's home address! Great integration of online and non-trad.
Via Facebook, people could play a shooting game with laundry, which triggered a robot in the station to shoot the person's chosen ammo (ketchup, mustard, wine, etc.) at a passing shirt or other white garment on a conveyor belt. Not only is the interaction between Facebook and the robot, and the robot as a spectacle in the station, whenever a Facebook user gets a bullseye on a garment, it is then washed with Ariel detergent and mailed straight to the Facebook user's home address! Great integration of online and non-trad.
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