Online checkouts in the real world

Google, in its consistently innovative ways of incorporating technology, ease of use and advertising, posted a video on YouTube recently "documenting" what the online checkout would be like if we had to go through the steps in real life. Moving from the inconsistencies most people have when creating a username for each site they purchase from, to the password, postal code and even the dreaded timeout session and terms of service and agreements, Google shows the realities of why online shopping can be a true pain in the ass, which of course, leads into their own Google Checkout, making it easier to make purchases on the web (and soon, via Google Wallet, in real life).