iAd view on beauty

In a twist on digital and traditional advertising intertwining, Brazilian beauty company oBotanico teamed up with AlmapBBDO to create a digital element to a traditional print ad in Vogue Brasil. By placing your smartphone onto the designated area of the print advertisement and visiting the URL provided, the ad (or at least, the woman's eye) comes to life and goes through the process of creating her look for the photograph.

Something like this could definitely be integrated into the editorial of magazines, including how-tos and step-by-step beauty, DIYs and even outtakes of interviews. People aren't always near their computer, but they almost always have their mobile phone at hand.

Visit the link here at Digital Buzz Blog to view the video demonstration.

Experimental "fashion shoot" with laundry detergent

In September, Proctor & Gamble's European laundry detergent brand, Ariel, set up shop in a Stockholm train station.

Via Facebook, people could play a shooting game with laundry, which triggered a robot in the station to shoot the person's chosen ammo (ketchup, mustard, wine, etc.) at a passing shirt or other white garment on a conveyor belt. Not only is the interaction between Facebook and the robot, and the robot as a spectacle in the station, whenever a Facebook user gets a bullseye on a garment, it is then washed with Ariel detergent and mailed straight to the Facebook user's home address! Great integration of online and non-trad.