National Geographic augmented reality

While some companies use augmented reality as a tool of advertising, just because it's available and cool, rarely does it make an impact on the general public.

National Geographic has launched a mall tour in Hungary this month which brings the animals and environment directly into the mall, interacting with anyone who steps on or near the augmented reality mark. As soon as people step onto the marker, a live picture appears on a large, projected screen nearby, where leopards, astronauts, dinosaurs and thunderstorms come rolling through, moving around the people and, in the case of the leopard, laying down next to them and taking a nap.

Really awesome use of AR in public, and NatGeo succeeded in using AR and making it an unforgettable experience, especially for kids: