According to a post on Adverblog, the world's largest individual marathon will take place... on your smartphone. Xperiathon, which is sponsored by Sony Ericsson, will take place at 1200 CET (or bright and early at 6 a.m. EST) on November 26th. Anyone who uses Endomondo, MapMyFitness or RunKeeper to track their runs are eligible to participate in the race.
It's not just a race for funsies either - the male and female winners of the full marathon will win a two-night stay in New York City and an entry into the 2012 New York Marathon, and the male and female winners of the half-marathon will win a two-night stay in Gothenburg for their 2012 half-marathon.
Moving beyond the mobile devices and marathon itself, they have also created a few Spotify playlists to "enhance the feelings of the world's loneliest marathon" and opened up a collaborative playlist for anyone to add songs to for the marathon.
Check out the website for details at http://xperiathon.com/. It's a smart move to not only get people running, but a smart way to advertise mobile applications (and indirectly, smartphones).
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